Client Overview:
Makeup and Glow is Australia’s One Stop Makeup Shop, offering a curated selection of professional makeup products to both industry artists and everyday beauty lovers. Based in Queensland, the business operates an online store alongside a retail studio and makeup services, making it a trusted name within Australia’s beauty industry.
Project Goals:
The goal of this project was to create a robust and visually engaging eCommerce website that supports both retail and professional customers. The site needed to handle complex product structures, including wholesale pricing and discounts, while offering flexible payment and shipping options for customers across Australia and overseas.
Our Approach:
We built a feature-rich WordPress website using WooCommerce, customised to accommodate a multi-tiered pricing structure for retail and wholesale users. The site integrates multiple secure payment options, including PayPal and Afterpay, and supports international shipping to reach a global customer base. Online bookings for in-studio makeup services were also integrated via Square Appointments, ensuring a seamless experience across all parts of the business.
Key Features:
- WordPress website with WooCommerce eCommerce functionality
- Retail and wholesale member pricing configuration
- Discounts and promotional pricing management
- Square Appointments integration for studio bookings
- Multiple payment gateways, including PayPal and Afterpay
- Support for international shipping
- Responsive design for mobile and desktop shopping.
