Client Overview:
Global Autopaint supplies premium automotive paints, coatings, and refinishing products to workshops and trade professionals across Australia. With a long-standing reputation for quality and service, the business needed a more modern and manageable website to better showcase its product range online.
Project Goals:
The goal of this project was to replace an outdated X-Cart store with a modern, user-friendly WordPress website. While Global Autopaint didn’t require full eCommerce functionality, they wanted a way to display their product catalogue online and allow customers to easily enquire about specific items.
Our Approach:
We rebuilt the site using WordPress and WooCommerce, configuring the platform in Catalogue Mode to display products without enabling direct online sales. Instead, customers can add products to a Wish List, which is then submitted to Global Autopaint as an enquiry – creating a seamless way to manage interest and orders offline. This approach retained all the benefits of WooCommerce product management while simplifying the customer journey to suit the business model.
Key Features:
- WordPress website built with Elementor and WooCommerce
- Conversion from legacy X-Cart platform
- Catalogue Mode setup to display products without online checkout
- Wish List functionality for customer enquiries
- Streamlined user experience for browsing and submitting product requests
- Fully responsive, mobile-friendly design.
