Client Overview:
Dark Sky Tourism is led by Australian dark sky expert Marnie Ogg, who works to support the protection of natural night skies through tourism, education, consultancy, and advocacy. Through a combination of strategic projects, destination development, speaking engagements, and public programs, Dark Sky Tourism helps communities and organisations better understand the value of darkness as both a natural and tourism asset.
The website also highlights collaborations with Fred Watson, one of Australia’s most respected astronomers and science communicators.
Project Goals:
The goal of this project was to create a professional, content-rich website that clearly communicates the breadth of services and initiatives offered through Dark Sky Tourism. The site needed to support consultancy enquiries, showcase projects and tourism initiatives, promote speaking and media opportunities, and provide information about the Dark Sky Tourism Partner Program.
Additional priorities included creating a directory of accredited dark sky destinations, supporting ongoing content updates through a News section, and building stronger engagement through social media integration and enquiry forms.
Our Approach:
I designed a clean, modern website that balances rich educational content with clear navigation and strong visual presentation. The structure was carefully planned to help visitors easily explore consultancy services, tourism initiatives, speaking engagements, and partnership opportunities without feeling overwhelmed by information.
Dedicated sections showcase projects, experiences, and accredited destinations, while clear calls-to-action encourage organisations and tourism operators to connect and become involved. Integrated forms support enquiries and partner applications, while the News section allows for ongoing sharing of industry updates, projects, and advocacy work. The overall design reflects the professionalism, authority, and environmental focus of the Dark Sky Tourism brand.
Key Features:
- WordPress website built with Elementor
- Dedicated sections for Projects & Consultancy, Tourism & Experiences, and Speaking & Media
- Information and application form for the Dark Sky Tourism Partner Program
- Directory of accredited dark sky tourism destinations
- News section for ongoing updates and advocacy content
- Social media integration
- Contact form for enquiries and partnership opportunities
- Mobile-responsive design for all devices
