Client Overview:
Christina Canters is a communication and leadership expert who helps ambitious professionals and teams speak with confidence, lead with impact, and thrive in their careers. Having worked with hundreds of leaders and organisations across Australia and beyond, Christina empowers her clients to overcome self-doubt, communicate clearly, and become influential leaders. In addition to her training services, Christina is also a keynote speaker, workshop facilitator, and event MC known for her dynamic energy and engaging presence.
Project Goals:
The goal of this project was to create a modern, high-performing website that reflects Christina’s professionalism, warmth, and authority as a leader in her field. The site needed to present her services clearly – including keynote speaking, workshops, and programs – while showcasing her credibility through video content, testimonials, and client logos. It was also important to integrate her long-running podcast, Stand Out Get Noticed, and provide easy ways for visitors to engage, including booking a call or downloading her free Confidence Leader Kickstart Kit.
Our Approach:
We designed a bold and engaging WordPress website that captures Christina’s energy and expertise. Built with Elementor, the site combines strong visuals, videos of Christina presenting, and interactive content that encourages visitors to explore. Clear navigation and strong calls-to-action guide users toward booking a discovery call, downloading free resources, or listening to her podcast. The layout reflects her confident, motivating brand personality while keeping the experience streamlined and user-friendly across all devices.
Key Features:
- Fully responsive WordPress website built with Elementor
- Integrated podcast library with search functionality and external platform links
- Embedded videos showcasing Christina’s keynote presentations
- Prominent Book a Call calls-to-action throughout the site
- Free downloadable Confidence Leader Kickstart Kit lead magnet
- Client testimonials and logos for social proof
- Separate pages for Keynotes, Workshops, Programs and Event Host services
- Optimised for SEO and accessibility across all devices.
