Client Overview:
Veritas Executive Health is a premium preventative and executive health clinic founded by Dr Philip Mathen, an experienced Intensive Care physician with more than 30 years in medicine and over 16 years focused on preventative health. Based in a purpose-built clinic in Macquarie Street, Sydney, Veritas works with executives, founders, business leaders and high-performing professionals from Australia and overseas. Its approach combines advanced diagnostics, evidence-based medicine and highly personalised care to provide clients with a detailed understanding of their current health and potential future health risks.
Project Goals:
The goal was to create a sophisticated new website that reflected the premium, highly personalised experience offered by Veritas Executive Health. With detailed medical and service information to communicate, the website needed to make complex content easy to navigate and understand, without losing the depth and expertise behind the Veritas approach. It also needed to appeal to a discerning executive audience, establish trust and credibility, and clearly communicate what differentiates Veritas from a standard health assessment.
Our Approach:
I created a refined, contemporary website with an understated luxury feel, balancing the professionalism expected of a medical service with a warmer and more personalised approach. A restrained palette of navy, stone and gold, sophisticated typography and generous white space create a calm and confident visual style. Subtle animation adds interest and movement without distracting from the content.
Clear page layouts, carefully considered headings, quick links and calls-to-action help visitors move through detailed content and understand the Veritas approach, services and assessment process. The website also introduces Dr Philip Mathen and his extensive medical experience, showcases the purpose-built Sydney clinic, and provides clear pathways for prospective clients to make contact directly by phone or email.
Key Features:
- Premium, responsive website design
- Detailed information about executive and preventative health services
- Clear explanation of the Veritas health assessment process
- Dedicated information about Dr Philip Mathen and his team
- Video content incorporated throughout the website
- Clear calls-to-action
- Responsive, mobile-optimised design
