Client Overview:
She Grooms is a boutique dog grooming studio based in Brunswick, Melbourne, owned and operated by Nicola – a passionate animal lover dedicated to helping every dog look and feel their best. After several years running a successful dog walking business, Nicola transitioned her focus exclusively to grooming, combining her expertise with a commitment to natural pet care. Alongside grooming services, She Grooms also offers a carefully curated range of nutritious dog treats and quality grooming products available for purchase in-store.
Project Goals:
The goal of this project was to refresh the She Grooms brand and website to reflect Nicola’s new direction – from dog walking to a premium grooming-focused business. The site needed to highlight her expertise, showcase her services and products, and provide an easy way for new and existing clients to connect. It was also important to integrate her vibrant new branding, ensure mobile responsiveness, and maintain her fun, approachable personality throughout the design.
Our Approach:
We built a bright and engaging WordPress website that captures the playful yet professional essence of She Grooms. Using Nicola’s new logo and colour palette, the design feels fresh, friendly, and perfectly aligned with her brand’s personality. The site’s structure makes it easy for users to find information about services, pricing, and the types of dogs Nicola specialises in. Interactive features such as a live Instagram feed, newsletter signup, and online new client form help keep clients connected and streamline communication.
Key Features:
- Custom WordPress website designed with Elementor
- Integration of new brand identity and logo
- Live Instagram feed displaying the latest grooms and studio updates
- Newsletter signup form to grow Nicola’s client community
- Services and pricing pages highlighting grooming options and dog breeds
- New client form for collecting essential information about each dog
- Client testimonials throughout the site for credibility and trust
- FAQ page covering common grooming and appointment questions
- Links to social media channels for easy engagement.
