Client Overview:
Pure Jiu Jitsu Southern Highlands is a Brazilian Jiu Jitsu academy based in Mittagong, led by owner and head instructor Tony Pycroft. The academy is built on a foundation of respect, discipline, and personal growth, providing a welcoming community where people of all ages and experience levels can learn and thrive. Offering dedicated programs for kids, teens, adults, and women-only classes, Pure Jiu Jitsu focuses on developing both physical fitness and mental resilience through authentic martial arts training.
Project Goals:
The objective was to create a fresh, dynamic website that showcases the inclusive spirit and professional structure of Pure Jiu Jitsu. The site needed to highlight the range of programs available, provide essential class information, and encourage new students to get involved. A user-friendly layout and mobile-friendly design were priorities, along with clear calls-to-action for booking a Free Trial Class and joining the academy.
Our Approach:
We designed a clean, modern, and high-performing website that reflects the strong community and professionalism of Pure Jiu Jitsu. Built on WordPress with Elementor, the site features easy navigation, rich media content, and a bold visual style that reflects the academy’s energy. Each class type is presented with engaging descriptions and videos, while testimonials build trust and credibility. Integrated tools like a live class calendar, membership forms, and newsletter signup make it easy for prospective members to learn, connect, and take action.
Key Features:
- Fully responsive WordPress website built with Elementor
- Live class calendar for real-time schedule updates
- Detailed class pages with videos and program descriptions
- Membership pricing and online joining forms
- Testimonials from members throughout the site
- Newsletter signup to keep students informed
- FAQ and contact pages to improve communication
- Embedded Google Map and clear studio opening hours
- Social media links to strengthen community engagement.
