Client Overview:
Kitchen to Table began as a much-loved kitchenware store in Yamba, NSW, founded by passionate cook and host Meredith Morschel. After 17 successful years, the business has transformed into an exciting new chapter – curating small-group luxury food tours to destinations such as Sicily, Umbria, Morocco, and select Australian regions. Each tour combines Meredith’s deep love of food, travel, and authentic local experiences, creating unforgettable journeys for guests who share her passion for culinary adventure.
Project Goals:
The goal of this project was to rebuild the website to reflect Kitchen to Table’s new focus on luxury food tours while honouring its heritage as a trusted name in the Australian food community. The site needed to present tour information in a clear, enticing way; showcase photos and testimonials from previous tours; and integrate Meredith’s personal touch through recipes and travel stories. It was also important to include strong calls-to-action for enquiries, newsletter subscriptions, and social engagement.
Our Approach:
We developed an elegant, travel-inspired WordPress website that blends storytelling with functionality. Built with Elementor, the design features rich photography, warm textures, and an intuitive structure that allows visitors to easily explore each tour destination. A live Instagram feed, newsletter signup, and blog integration keep the site fresh and engaging, while Meredith’s recipes add a personal and nostalgic connection to Kitchen to Table’s origins. The result is a refined yet welcoming website that invites food lovers to travel, taste, and connect.
Key Features:
- WordPress website rebuilt with Elementor for flexible content updates
- Detailed tour pages featuring itineraries, photos, and testimonials
- Blog and recipe sections highlighting Meredith’s culinary background
- Live Instagram feed and Facebook integration for social engagement
- Newsletter subscription form for travel updates and inspiration
- Contact form for tour enquiries and bookings
- Responsive design optimised for desktop, tablet, and mobile browsing.
