Client Overview:
Financial Choice is an award-winning financial services and wealth management firm based in Sydney, founded by Russell Medcraft more than 30 years ago. With decades of experience and a strong client focus, Financial Choice helps Australians plan for their financial future with tailored strategies that prioritise security, growth, and peace of mind. The firm’s experienced advisers offer personal and professional guidance across all areas of financial planning, from investment and insurance to retirement and estate planning.
Project Goals:
The goal of this project was to design a professional and trustworthy website that communicates the firm’s long-standing reputation, experienced team, and client-centred approach. The site needed to provide a clear overview of the services offered, introduce key team members, and make it easy for users to connect. Key priorities included incorporating a free, no-obligation strategy session call-to-action and ensuring transparency through links to important compliance documents such as the Financial Services Guide, Privacy Policy, and Terms and Conditions.
Our Approach:
We created a clean and authoritative WordPress website that reflects Financial Choice’s heritage and integrity while meeting modern design and usability standards. Built with Elementor, the layout combines clarity with a corporate aesthetic, allowing visitors to easily access service information, meet the advisory team, and book an initial consultation. Compliance information is clearly displayed, reinforcing the firm’s professionalism and commitment to transparency. The result is a sophisticated and easy-to-navigate site that supports client trust and engagement.
Key Features:
- WordPress website developed with Elementor for easy ongoing updates
- Overview of financial planning and wealth management services
- Team profiles introducing Financial Choice’s experienced advisers
- Prominent Book a Free Strategy Session call-to-action
- Accessible compliance pages including FSG, Privacy Policy, and Terms
- Contact page with integrated enquiry form
- Professional, corporate design optimised for desktop and mobile browsing.
