If you’ve had your website for a while, you might be wondering: “Is it time for a redesign?” It’s a good question, and an important one, especially if your business has evolved or your website just doesn’t feel quite right anymore.
So … how often should you redesign?
Most businesses consider a full website redesign every 3 to 5 years. This isn’t a hard rule, but it’s a solid benchmark. In that time technology changes, your brand likely evolves, and user expectations shift.
Think about how you use websites now versus five years ago – on your phone, with faster internet, and expecting quicker results. If your site isn’t keeping up with those changes, it could be working against you.
Signs it might be time
- Your website looks outdated: Design trends change quickly. What looked modern five years ago might now look tired.
- It’s not mobile-friendly: More than half of web traffic is on mobile. If your site isn’t responsive, you’re losing visitors.
- Your business has changed: Have you added new services? Changed your branding? Targeting a different audience? Your website needs to reflect that.
- Your site is hard to update: You shouldn’t need a tech degree to update your website. If your backend is clunky or confusing, that’s a red flag.
- You’re not getting results: If leads, sales, or enquiries have slowed down, your site might not be doing its job anymore.
Redesign vs. refresh
A redesign doesn’t always mean starting from scratch. Sometimes, a refresh is all you need – updating your colours, photos, fonts, or Home page layout can give your site a new lease on life without rebuilding everything.
You might also consider:
- Improving the navigation so people can find things more easily
- Updating images and replacing stock photos with real ones
- Rewriting key sections of content, especially the Home page and Services
- Adding new sections, like FAQs or testimonials.
Why it matters
Your website is often the first impression people have of your business. It’s your digital storefront. And just like a physical shop, if it feels tired or confusing, people are less likely to stick around.
But when your website is clean, modern, and aligned with your brand, people trust you more. They feel confident reaching out. And that’s when you start seeing better results.
Need a second opinion?
Sometimes it’s hard to judge your own website – you’re too close to it. That’s where I come in.
If you’d like a quick, honest review of your current website, I’m happy to help. No tech talk or pressure – just practical feedback to help you decide whether a refresh or a full redesign might be right for you.
