Client Overview:
Wallace Stonemasonry is a Southern Highlands-based business specialising in high-quality stonework for residential and landscape projects. Combining traditional craftsmanship with attention to detail, the business delivers custom stone masonry solutions including retaining walls, feature stonework, fireplaces, entrances, and landscape construction. Their work showcases the natural beauty and durability of stone across a wide range of projects throughout the region.
Project Goals:
The goal of this project was to rebuild the existing website using a more flexible and user-friendly platform that would better support ongoing updates and portfolio management.
The rebuild also incorporated updated branding elements including a new logo, primary colour palette, and typography, while placing greater emphasis on showcasing completed projects and the range of stone masonry services offered.
Our Approach:
I rebuilt the website using WordPress and Elementor, creating a cleaner, more streamlined editing experience while retaining the strong visual focus of the original site. The refreshed design reflects the craftsmanship and professionalism of Wallace Stonemasonry, using natural textures, strong imagery, and a refined layout to showcase the business effectively.
The project portfolio was expanded and restructured to make it easier to add and manage future projects, ensuring the website can continue growing alongside the business. Clear service information, contact options, and Instagram integration help strengthen engagement and provide visitors with additional inspiration and examples of recent work.
Key Features:
- WordPress rebuild using Elementor
- Updated branding integration including new logo, colours, and fonts
- Expanded and improved project portfolio structure
- Easy-to-manage layout for ongoing content updates
- Clear presentation of stone masonry services
- Instagram feed integration showcasing recent projects
- Contact form for project enquiries
- Mobile-responsive design for all devices
