Responsive web design is when a website responds in layout or design to the device the user is viewing the site on, based on screen size, platform and orientation. On a responsive website the layout is fluid, allowing it to adjust to the size of the screen being viewed on. Images and text should also grow and shrink with the user’s browser to fit the page.
- Usage of mobile devices is increasing – Responsive web design is no longer a nice to have, but a must have. With more than 50% of internet searches being performed on a mobile device, can your business afford to be missing out?
- Responsive website design is great for SEO – In 2015 Google released an update to it’s ranking algorithm designed to give a boost to mobile-friendly websites in Google’s search engine results page. Creating a responsive website also makes it easier for Google to crawl your website.
- Great user experience is essential – Data from Google suggests if a user lands on your website using their mobile and can’t easily find what they are looking for, there’s a 71% chance they will close your website immediately and visit another (perhaps your competition!) It also indicated that is users have a positive experience they are 59% more likely to buy.
- Responsive websites adjust to all devices – When we use responsive WordPress themes, the major advantage is that the template size of the website adjusts automatically, no matter what device or screen size users are viewing your site on.