Silver City Riding Academy


Silver City Riding Academy


September 2023

Silver City Riding Academy, an equestrian centre located in the outback landscape of Broken Hill, was looking to revamp its online presence with a new website.

The goal is to provide a modern, user-friendly platform that not only showcases the Academy’s facilities and equestrian services but also allows potential customers to easily book riding sessions through the integration of Square’s online booking system. The website will serve as the primary digital gateway for both existing and prospective clients, enhancing the Academy’s visibility and engagement.

Project Objectives:

1. Website Design: Create a responsive and visually appealing website that reflects Silver City Riding Academy. The design resonates with the equestrian community and potential visitors.

2. Online Booking Integration: Implement the Square Appointments booking system to enable users to conveniently book riding lessons, trail rides, and other equestrian services. Ensure a seamless, user-friendly booking experience.

3. Information Accessibility: Organise and present information about the Academy’s services and pricing structure in a clear, easy-to-navigate manner.

4. Contact and Location: Provide detailed contact information and a map to the Academy’s location, making it easy for clients to find their way.

5. SEO Optimisation: Implement Search Engine Optimisation best practices to ensure the website ranks well in search engines and attracts organic traffic.

The successful completion of this project provides Silver City Riding Academy with a modern, professional, and user-friendly website that not only showcases its equestrian excellence but also facilitates online bookings, enhancing customer engagement and driving growth.

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