Sentier Consulting, a Melbourne-based business coach, is embarking on a digital journey to establish a compelling online presence. The primary goal of this project is to create a sophisticated and user-friendly website that not only showcases the expertise and services offered by Sentier Consulting but also seamlessly integrates an online booking system via Calendly, allowing potential clients to schedule a free 30-minute introductory session. The website will serve as a powerful tool to attract, engage, and convert visitors into clients seeking professional business coaching.
Project Objectives:
1. Website Design: Develop a visually appealing and professional website design that aligns with Sentier Consulting’s brand identity and conveys trust, expertise, and credibility.
2. Online Booking Integration: Implement the Calendly online booking system to allow potential clients to easily schedule a free 30-minute introductory session with Sentier Consulting. Existing clients are also able to book their next appointment. Ensure a seamless and user-friendly booking experience.
3. Service Showcase: Create dedicated pages highlighting the various business coaching services offered by Sentier Consulting, including detailed descriptions and benefits.
4. About Sentier: Craft an engaging About page that introduces the Liz Mackevicius, detailing her background, expertise, and approach to coaching.
5. Client Testimonials: Incorporate a section for client testimonials, showcasing success stories and positive experiences from individuals who have benefited from Sentier Consulting’s coaching services.
6. Blog: Establish a Blog page where Sentier can share valuable business tips, strategies, and industry insights to position themselves as thought leaders in the coaching space.
7. Contact and Connect: Include clear contact information, a contact page, and links to Sentier Consulting’s social media profiles to facilitate easy communication and connection.
8. Responsive Design: Ensure the website is optimised for various devices and screen sizes to provide a seamless experience for users on desktops, tablets, and smartphones.
The successful completion of this project has provided Sentier Consulting with a polished, user-friendly website that not only showcases their business coaching expertise but also facilitates the scheduling of free introductory sessions, thereby enhancing client engagement and conversion.
