Client Overview:
The Australian Haflinger Breeding & Sports Association (AHBSA) is a dedicated non-profit organisation that aims to promote the breeding and showcasing of Haflinger horses throughout Australia. With a focus on advancing the breed’s presence in the equestrian community, AHBSA offers a wealth of information to enthusiasts, breeders, and riders alike. After developing their initial online presence six years ago, the organisation sought a refreshed and more dynamic website to better serve its growing community.
Project Goals:
The goal of this project was to rejuvenate the AHBSA website with a modern design and improved functionality, offering a more engaging and seamless experience for users. We aimed to enhance the site’s usability with easy-to-navigate sections such as Horses for Sale, Merchandise, and Events. Additionally, the project focused on streamlining administrative tasks for AHBSA by integrating features that facilitate online transactions and member interactions.
Our Approach:
We implemented a strategy that combined custom design elements with functionality tailored to AHBSA’s specific needs. By using Custom Post Types, we were able to create dedicated areas for horses for sale, upcoming events, and merchandise, making it easier for members and visitors to find relevant content. We also integrated the WPForms plugin for smooth communication and transactions, allowing for payments via Stripe, which simplifies the process for both administrators and users.
Key Features:
- Integration of WPForms and Stripe for seamless transaction and payment processing
- Elementor Page Builder for easy-to-use, dynamic page creation
- WordPress as the CMS to empower AHBSA with easy content management and updates
- A user-friendly, responsive design that ensures smooth navigation across all devices.
