Client Overview:
All about Ewe is a brand dedicated to crafting premium-quality, Australian-made babywear using soft and sustainable merino wool. With a passion for creating products that combine comfort, durability, and style, All about Ewe’s mission is to offer families a luxurious, eco-friendly choice for their little ones.
Project Goals:
The goal of this project was to create an elegant and functional website that would showcase the brand’s distinctive Australian-made babywear collection, enhance online sales, and reflect All about Ewe’s commitment to quality and design. The website was designed to not only provide an exceptional shopping experience but also capture the essence of the brand’s playful yet sophisticated aesthetic.
Our Approach:
We worked closely with All about Ewe to design a website that aligned with their vision, ensuring the brand’s unique fonts, colours, and style were seamlessly incorporated. We created a fully responsive e-commerce platform powered by WooCommerce. This provided the functionality needed for a smooth shopping experience, from product selection to secure payments, while also enabling easy integration with social media and email marketing.
The result is a beautifully designed, easy-to-navigate e-commerce website that embodies the All about Ewe brand. The client’s logo, labels and packaging were created by Paraphernalia Design – we designed the website to incorporate the unique fonts and adorable colours of the brand.
Key Features:
- Mobile-responsive design for a seamless user experience across all devices
- E-commerce store powered by WooCommerce, featuring secure payments with WooPayments, custom Related Products, and Variation Swatches for product customisation
- Integration with Australia Post Shipping for global delivery
- Social media integration, including an Instagram feed and easy sharing options for products
- Direct email marketing integration with Mailchimp for newsletters and automated syncing of store data
- Built with WordPress CMS and Elementor Page Builder for easy content management and updates.
